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American Florim Urban Wood

Modern Concepts on Hardwood with American Florim Urban Wood

The look of authentic natural hardwood look is recreated on the American Florim Urban Wood but with a modern twist. An ordinary space can be transformed infinitely with the sleek visuals and the wide plank option that is available under this collection. Transform any ordinary space into one that presents elegance, sophistication, and class combined with a touch of simplicity. The Urban Wood brings easy designs to the forefront for easy going people.


Sporting a water absorption rate of less than 0.5 percent, the American Florim Urban Wood can be installed in areas where traditional hardwood usually has problems, such as bathrooms, laundry rooms, and kitchens. The resistance to freeze-thaw cycles makes it an excellent outdoor application as well, a grand idea for a wood look porcelain on porches and terraces.


Depending on your design preferences and the shape of your room, you can choose from three size options that each have unique design effects in the 4 x 24 pieces or the wider 6 x 24 pieces and the larger 6 x 36 slabs. A porcelain tile’s width affects how spacious or inviting a room can feel so make sure the broader width is used to create cozier moods, while the narrower tiles achieve spatial depth in tiny areas. Two finish options are met with six available colors to give you optimal design flexibility.


We recommend the Urban Wood White Birch for its excellent reflection on both natural and artificial light throughout your living space. Blend this color with dark hardwood furniture and dark grey drapes creating striking contrasts, while lighter fabrics have a more subtle effect.


The Urban Wood Wenge presents a darker, more relaxed finish and is a great option for home offices where you can sit and contemplate in a peaceful setting. You can achieve hardwood aesthetics within budget by also choosing Urban Wood’s Ash, Honey, Oak and Walnut offers. In addition to the sweet colors for aesthetics, the American Florim Urban Wood comes not only in standard finish but also in a Grip finish in order to provide better traction and slip resistance for places where water is a common presence.